Hi, I'm Rafa.
I build human-centered digital experiences that move with clarity, emotion, and purpose.
Work Experience
Tora Media
Founder- •Generated over 1.5 million views across organic and paid content.
- •Rebuilt lightweight front-end systems that powered over 2,000 monthly client interactions.
- •Designed scalable creative and content systems that clients could manage on their own.
TechnologyAdvice
Research Associate- •Led updates for competitive B2B content and webpage components, helping generate over 2 million organic views.
- •Contributed to SEO strategy and structure — identifying content gaps, optimizing internal links, and improving crawlability across core articles.
Presidential Communications Office
Administrative Assistant I- •Helped ship official government websites and campaign media with a nationwide reach of 10 million.
- •Built fast, scalable microsites for high-stakes launches — where clarity and timing were non-negotiable.
Featured Projects
Fred AI is a voice-first journaling companion designed to help users reflect intentionally and build self-alignment through quiet, evolving conversations. I contributed to building Fred's front-end experience — from designing and implementing the landing page to integrating interactive components that connect users with Fred's core features, including voice journaling, the Living Essay, and waitlist onboarding. I focused on creating a seamless, responsive UI that supports both scalability and rapid iteration during our MVP and soft launch phases.
Traffic Modeling Simulation
A traffic simulation tool that visualizes tricycle movement in Manila to support urban planning and local transport policy.
Here I led both simulation and front-end development of an agent-based system modeling tricycle productivity, terminal usage, and passenger wait times. Built in collaboration with the National Commission on Transport Services, the project aimed to improve their national traffic simulator by introducing localized dynamics for small-scale public vehicles. I designed an intuitive interface that visualized backend simulation data in real time, allowing planners and researchers to explore traffic behavior, test configurations, and optimize routing through interactive controls and visual overlays.